Digital Marketing Training
Welcome to our Free Digital Marketing Training. This training hub was created to equip marketers, business owners, and growth-minded professionals with practical, real-world marketing insight. Whether you are just beginning to explore digital marketing and analytics or you already have experience in the field, you will find strategic perspectives, candid truths, and actionable guidance across the core disciplines of modern marketing.
We believe marketing should never be random. It should be planned with intention, executed with structure, and measured with precision. When you approach marketing with a measurement-first mindset, you protect your investment capital, reduce unnecessary risk, and make decisions based on evidence rather than assumption.
Our goal is simple: help you think more strategically, measure more intelligently, and operate with a safety-first philosophy when deploying your marketing budget.
Get The Inside Scoop On Digital Marketing . . .
If you love to read your digital marketing training, then you'll want to check out these topics. Measure First gives the inside scoop that you cannot find easily online. What makes our content different from the rest is we focus on REAL MARKETING PROBLEMS! We cover it all, but more importantly, we really dig into the many disciplines in digital marketing and analytics. The most important aspect of your marketing initiatives is the measurement, and you will learn more on this in the training modules below. What we hope you walk away with is the "Why" so you can re-group, restructure, and start moving in the right direction; a journey of a thousand miles starts with a step in the "right direction". We will do our best to keep up with the various marketing channels and the tools you'll use to execute and measure your marketing campaigns.
Digital Marketing Training Modules
Get in the zone quickly. We start with the basics, and as you make your way through these modules, you will have the complete knowledge necessary to set up correctly. Most trainings just go through endless configurations, and that's not our goal here. You can certainly find those professionals who keep up with every change, every UX/UI change; that's not what this is. We are focusing on your marketing problems for measurement and revenue operations. We want to train you on the importance of building your Data Layer. It's the single most important area to get set up and tested so your Marketing Objectives can sit on clean, accurate, and meaningful data.
GA4 Basics
Google Analytics 4, it's new and riddled with hidden complexities. What you need to know to effectively use this tool, if you are a small business owner, you need to ensure you go through this training module to learn how to correctly set up and use this tool to measure all aspects of your digital marketing initiatives.
Big Query Basics
Google's Big Query is a part of the Google Cloud suite and is a critical tool to get implemented early. Many webmasters, digital marketers, and small businesses are totally unaware of why you need this setup. We go over the why and what you need to do to get this connected with GA4 and reporting dashboards.
HubSpot CRM Basics
You cannot move any business with more than beginner’s luck without a Data Layer, and this is the concrete software you need to have implemented early in your digital marketing operations. We will go over the basics you need, including how to build webhooks with Zapier to get data into this system. What makes HubSpot great is their data enrichment pipelines; we will deep dive into the basics.
GA4 Advanced
Google Analytics 4 includes powerful features that can significantly impact performance when implemented correctly. From predictive metrics and audience segmentation to cohort analysis and attribution modeling, GA4 helps you address real challenges like lowering cost per acquisition and improving campaign efficiency. In this module, we show you how to properly configure the platform, align it with your Data Layer, and position your analytics setup to produce clean, actionable insight that drives smarter marketing decisions.
Google Tag Manager
Google Tag Manager may not be new, but it remains essential for organizing scripts, managing tracking, and controlling conversion data collection. This module walks through practical use cases for marketing execution, including structured event tracking, proprietary data capture, and advanced configuration techniques. You will learn how to properly deploy and test tags so your campaign conversions are accurately measured across your UX/UI environment without creating technical debt.
Google Ads Basics
Most marketing execution begins with paid acquisition. In this Google Ads Basics module, we walk through the proper framework for launching campaigns tied directly to measurable marketing objectives. Beyond simple ad creation, you will learn how to research keywords, structure campaigns, forecast performance, and configure tracking for accurate attribution. Google Ads offers deep tools for strategic planning, and we show you how to use them with discipline and precision.
